I design and build the moments where user trust and revenue meet.

I'm a Staff Product Designer at Intuit — 13+ years across experience design, growth, and brand. I lead monetization and growth on QuickBooks: pricing, purchase flows, and AI-powered discovery — the high-stakes moments where user trust and business outcomes meet. The work ships and moves numbers: a recommendation engine that drove $14M in lifetime revenue, plus premium-adoption and ARPU gains in the millions.

I prototype in code, use AI to explore and ship faster, and own the direction — what's worth building, what's only good enough, and what isn't. I'm sharpest on ambiguous, 0-to-1 problems, turning them into intuitive experiences that scale. Several of the prototypes in this portfolio aren't mockups — they're the real, built thing.